#FGF: Beer inspired fashion, Android vs. iOS, chicken feed vs. candy corn, and more!
Volume 2, Edition 85
Old English folklore about Halloween is full of superstition and fortune-telling that still lingers today, like bobbing for apples or avoiding black cats. One piece of folklore says that if a young unmarried person walks down the stairs backwards at midnight while holding a mirror, the face that appears in the mirror will be their next lover.
The Key to Personalized Marketing Messages: Robust Customer Data
Data insights are one of the most effective ways to connect with consumers and deliver personalized marketing messages, but many marketers are unaware of how to leverage this data to create more successful campaigns. Here are three ways you can use consumer data to improve the customer experience:
Match customers with the right products
- The more detail you have about each customer’s life choices and spending habits, the better you’ll be able to target them with relevant offers.
Cater to different customer types
- Not all consumers are alike. A busy family of four will probably have completely different goals and buying habits than a Millennial with only one pet. Busy parents will be grateful for time-saving apps and simpler ways to shop whereas Millennials in this example may be looking for pet insurance or discounts on relevant products.
Provide a targeted experience built around the wishes of your target consumers
- Data insights enables you to add value to your messaging by offering targeted content, rewards or discounts when they purchase your products.
#Results: Holiday Travel
The results are in and our #FGF readers have evenly split responses regarding plans to travel this holiday season. Only time will tell!
#FunFact: Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or rent one over the holidays.
Android vs. iOS
Android is more popular than iOS for web browsing in all but the continent of Oceania. The operating system accounts for a greater share of smartphone web traffic than iOS.
#ProTip: Ensure that all digital marketing is tested on both mobile operating systems.
#FunFact: As of July 2021, 2 billion users were accessing the WhatsApp messenger on a monthly basis. Its penetration is particularly strong in markets outside of the US and it is one of the most popular mobile social apps worldwide.
What We’re Reading
Every Friday, we share some of our favorite reads and podcasts. Please share what you’re reading by tweeting #FGFreads
#FGFStory: A Camo Wedding Dress? David’s Bridal Creates One for Busch Beer
In recent years, Busch Light has hitched itself to weddings, with promotions ranging from sponsoring ceremonies in the great outdoors to ordaining a “Busch Guy” to officiate. The brand has already been selling wedding T-shirts as part of this love fest, so perhaps its latest fashion extension – outdoorsy wedding dresses available through a tie-in with David’s Bridal – should come as no surprise.
A 30-second connected TV (CTV) ad can drive a 24% better conversion rate than its 15-second counterpart. MNTN and QuickFrame discovered this in a recent AI-driven analysis of over 1,800 commercials. Source: eMarketer
#ClientNews: Luciano D’Iorio Joins CDNGLOBAL to Lead Québec Operations
CDNGLOBAL, commercial real estate specialists, recently announced its expansion into the Québec market with Mr. Luciano D’Iorio as its Regional President. Read more about the expansion here. Zenergy’s PR team worked with Luciano to promote the new market initiative throughout Quebec and he will be appearing in the Globe & Mail, Le Soleil, Les Affaires, CoStar, and Global News to name a few.
B2B Content-Targeting Strategy
A recent study from Dow Jones’ WSJ Intelligence and B2B International found that thought leadership, videos and case studies are cited as the most useful content. They also expressed that marketing and advertising messaging is important at each buying stage. Furthermore, 68% of survey participants believed that content is more trustworthy if it’s published in business news and trade media rather than on a brand’s website, and 73% said it’s reassuring to keep seeing and learning about a brand while going through the buying journey.
Need help connecting with your B2B audience? Contact us!
It’s as much fun to scare as it is to be scared.
– Vincent Price