Garnica Expands North American Team, Bolstering Market Presence
Strategic Appointments and Infrastructural Expansion Emphasize Commitment to Service in the Market
Logroño,
Spain and Wilmington, DE, United States – May 31, 2023 –
Garnica, a leading global supplier of sustainable plywood solutions is pleased
to announce the strategic appointments and additions of five new senior leaders
to its North American team: Alfonso Muñoz, Chief Strategy and Growth Officer,
Niels Boelema, Chief Commercial Officer, Jorge Farulla, Logistics Manager,
Freya Hannah, Sales Representative for the Can-Am Territory and Patrick
Nosler, Sales Representative for the
Mid-West United States region. Garnica’s burgeoning investment in its North
American presence will play a pivotal role in realizing its ambitious growth
plan over the next five years.
“These new
additions to Garnica’s team demonstrate our unwavering commitment to the North
American market,” said Christian Michel, CEO of Garnica. “Their expertise and
leadership will strengthen our capabilities in driving innovation, delivering
exceptional products, and fostering sustainable practices. We look forward to
continuing to be a trusted partner to our growing client base and offering an
elevated level of customer support and service in the region.”
In addition
to Garnica’s rapid expansion of its North American team, the company also
recently committed to opening a new factory strategically positioned in Uruguay,
allowing closer shipping proximity to its clients in North America. The company continually places an emphasis
on providing employment opportunities to rural areas and driving socioeconomic
development in the regions surrounding its plants.
The new plant is expected to create jobs for over 150 qualified factory and
office personnel as well as the indirect employment of construction workers and
machine operators. Garnica has also worked to design a line of Reinforced Globulus plywood
that acts as a viable alternative to Russian birch in terms of aesthetic and
durability, meaning North American designers and architects are no longer
burdened with the high tariffs and diminished availability typically associated
with Russian Baltic birch.
Garnica now
has a fully operational team in North America comprised of a VP, five sales
representatives, customer service agents and logistics and marketing personnel.
Together,
they are able to independently serve the US market while closely collaborating with
their European counterparts. These new senior position appointments and
infrastructural expansions including underscore the company’s dedication to
providing unparalleled support and service to the North American market.
About Garnica
Garnica is a leading global manufacturer
of premium, sustainable plywood. Its unwavering commitment to responsible
forestry and the promotion of a circular economy has been integral to its
identity since 1941. The company offers lightweight, durable plywood for a
range of applications including furniture, housing, transportation, and
interior design. With 1,200 employees across its seven European production
centers, Garnica’s dedication to responsible forest management, quality
products, and unwavering reliability makes it a trusted partner for businesses
worldwide.
April 18, 2024
#GARNICA ACCELERATES NORTH AMERICAN EXPANSION WITH THE LAUNCH OF FIRST WAREHOUSE IN THE US AND ADDITION OF NEW TEAM MEMBERS
