#FGF: Donut makeup, webinar value, consumption rate of content, and more!

Volume 3, Edition 105

 

Five Ways Brands Can Master Metaverse PR

The metaverse is taking the world by storm. Mentions of “metaverse” increased by 135% in 2021 Q4, new hires are soaring and virtual real estate sales are expected to reach $1 billion this year. 
 
Given this, there’s been a rapid shift over the past year in metaverse-related PR, starting with a few innovators announcing creative cryptocurrency-backed projects and launching NFTs.
 
When it comes to messaging and getting press coverage of new metaverse initiatives, here are five ways brands can master metaverse PR:
 
  1. Be strategic with PR. One of the main reasons brands are getting involved in the metaverse is to convey to their audience that they’re relevant and innovative, and they believe their consumers will be there as well. 
  2. Learn who is covering the space. Just like traditional PR, if you want to earn press coverage, you’re going to need to get to know the reporters and publications that are covering the metaverse on a daily basis. 
  3. Talk the metaverse talk. Ensure that your senior leadership and spokespeople are as familiar with the metaverse as your tech team. See our #ProTips below for keywords and terms.
  4. Walk the metaverse walk. The press can smell inauthenticity a mile away. You’ve got to back up your metaverse PR efforts with real substance. 
  5. Share your own take on the metaverse. Many disciplines and sectors outside of pure tech will interact with the metaverse. Whether you’re a C-level executive, a marketer, or an investor, the rise of the metaverse has implications for everyone.
 
If your brand is making real moves in the metaverse and you have a unique point of view that you can confidently talk about, go for it.
 
 
 

 

#ProTip:

Access a glossary of metaverse and Web3 keywords and terms.

 

 

Report: The State of B2B Content Consumption

According to a recently released NetLine study, white paper uploads increased by 20.3% in 2021, marking the largest growth among B2B content formats, while e-books accounted for the largest percentage of content engagement at 43.3%.
 
The study also found that:
  • The three top job categories among those consuming B2B content were IT, executives, and education.
  • 31% of B2B professionals expect to invest in buyer-level intent data in the next 12 months, and 15% in the next six .  
 
Read more about the study here.
 

 

Have an Interesting Perspective on Your Industry that You’d Like to Share?

#BeOurGuest
 
Showcase your ideas and discuss what’s on your mind by being a guest columnist in our #FGF newsletter! With a reach of 20,000 weekly readers and an average open rate of 20%, you’ll get the attention of industry leaders directly.
 
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What We’re Reading

 
Please share what you’re reading by tweeting #FGFreads or DM us.

 

#FGFStory: Donut Cosmetics?

 
E.l.f. Cosmetics and Dunkin’ teamed up to create a line of makeup products inspired by the chain’s menu, such as the “Dunkin’ Dozen” eye shadow palette based on doughnut flavors. The collaboration is being promoted by TikTok star Mikayla Nogueira, who is hosting a live shopping event on the platform on April 5, and the campaign includes a co-branded pop-up experience in New York City.
 

 

#FunFact

B2B webinars are a big sign of intent. Buyers who register for one are 29% more likely to purchase within six months. Source: State of Content Consumption & Demand Report Study by NetLine.

 
 
 

Visual Content Tips

Visuals are essential to creating content that will help your business stand out and attract an audience. Not only does imagery help make text-centric content more eye-catching, digestible, and memorable, but it can also communicate compelling messages that speak volumes without any text.
 
Here are some best practices:
  • Consider the story – not just the visuals
  • Align the visual story with your content marketing strategy
  • Ensure images reflect and represent your whole audience
  • Use fan content – or let them do the work for you
  • Stay on brand
  • Tailor visuals to the delivery platform
  • Repurpose information and insights as visuals
  • Follow the patterns of effective design
 
Need help with your creative design? DM us.
 

#FunFact

B2B digital ad spend in the US is expected to hit $12.6 billion by the end of this year, a 46% increase from 2020. Source: eMarketer

 

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The chain of islands nestled in Baa Atoll is one of the most popular aerial views of the Maldives. 🏝🌴