#FGF: Earthshot, 60-second Reels, Hallowed happiness, and more!
Media Buy Diversification
- Your audience moves between platforms.
- To deliver a variety of messages and content.
- To make educated decisions by caomparing performance across platforms.
- The effectiveness is compounded with diverse platforms.
Improve your Media Buy ROI
- Know your target demographic and apply that knowledge to your media strategies.
- Ensure that your audience sees your ads at the right time.
- Always Be Transparent – you want your audience to know and trust your brand.
- Include keywords in your SEM ad copy, as well as across your website, blog and social media pages.
- Focus on your customer needs and desires when creating your marketing content.
- Optimize your website, social pages, and overall web presence for a mobile world.
- Keep track of how effectively each campaign is working for your brand.
Need help with media buy planning? Contact us
According to Influencer Marketing Hub and Upfluence, micro-influencers (those with fewer than 15,000 followers) have the highest engagement rate on Instagram at 3.86% whereas mega-influencers (those with more than 1 million followers) had the lowest at 1.21%.
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