FGF: Mom jeans, dog gamers, liquid billboards, and more!
B2B Video Marketing Tips
Business-to-business marketers can find success by:
- Keeping video clips short.
- Using them to address potential barriers to purchase.
- Fostering trust with product tutorials and how-to videos.
- Creating onboarding videos to improve customer retention.
Zenergy offers end-to-end video production services. Contact us!
#FunFact: 70% of viewers tend to engage with videos that are under two minutes long. Videos longer than two minutes have a dramatic drop in engagement rates. (Source: Wistia.com)
A recent study by Wyzowl found that video has a vast range of benefits including:
- Above-average ROI.
- Significantly higher engagement rate than that of other content types.
- Increased website traffic.
- Improved sales numbers.
- Additional lead generation.
Adidas Liquid Billboard is Straight Out of The Future
Adidas has caused a splash with their billboard on a beach in Dubai, literally! The billboard is a box full of water – 11,500 gallons of water to be precise – intended to inspire women in Dubai to swim. The billboard showcases actual women swimming and was built to support the launch of Adidas’s range of accessible women’s swimwear.
What We’re Reading + Listening To
- TikTok tests disappearing Stories format
- The What, Why, and How of Video’s Next Revolution in Content Marketing
- Target to pay 100% of college tuition and textbooks in bid to attract workers
- LinkedIn holds a third of all US B2B digital display ad revenue
- How German cities are looking to pop-up shops to enliven pandemic-hit areas
- Infographic: Employee advocacy program best practices
Debit or Credit?
More than 42% of US credit card owners prefer using debit cards for most transactions. Credit cards hold only a slim edge, with over 45% favoring that payment method. It’s no surprise that just about 12% like to use cash, because, really, who still carries cash? Source: InsiderIntelligence
#FGFStory: Flavor Confirmer Wanted
Doritos is offering TikTok users the chance to become its first Flavor Confirmer and be paid $100 per day for a month to ensure the flavor consistency of its Nacho Cheese chips. A TikTok starring influencer AdamW explaining the position has attracted more than 8 million views and more than 154,000 likes. Users can help to pick the winner from five finalists by liking their entry videos.
Mobile B2B Ad Spend Poised to be More than Nonmobile
Mobile is expected to overtake nonmobile in spending share by the end of 2023 and generate $7.43 billion in ad outlays. This comes after mobile’s slight loss of share last year, when B2Bs focused on nonmobile ads to target audiences working from home and spent $5.16 billion on those placements.
Take advantage of mobile ad opportunities. Contact us!
New Role for Marketers: Talent Acquisition: Brands Get Social to Recruit Staffers
Companies are employing creative social strategies to stand out amid a highly competitive job market to entice applicants who seek brand purpose and quality of life benefits, in addition to salary. An example is global toymaker Spin Master who launched a meme campaign to boost its game division marketing team. Meanwhile, Chipotle is attracting Generation Z candidates with TikTok resumes and a virtual job fair that yielded 24,000 applications.
Need help with your marcom activities? Consider outsourcing. Contact us!
New Role for Marketers: Talent Acquisition: Brands Get Social to Recruit Staffers
Companies are employing creative social strategies to stand out amid a highly competitive job market to entice applicants who seek brand purpose and quality of life benefits, in addition to salary. An example is global toymaker Spin Master who launched a meme campaign to boost its game division marketing team. Meanwhile, Chipotle is attracting Generation Z candidates with TikTok resumes and a virtual job fair that yielded 24,000 applications.
Need help with your marcom activities? Consider outsourcing. Contact us!
Spaces Wanted!
Montreal
Seeking 1,000 sq. ft. in downtown Montreal with kitchen for an ice cream shop pop-up.
Washington Metro Area
1,000-2,000 sq. ft. in DMV for a fashion brand.
South Florida
A fashion brand is looking for 1,000-2,000 sq. ft. in South Florida for a series of activations.
Toronto
A luxury home goods brand seeking 600-1,000 sq. ft. on Queen St W, College St, Ossington Ave, Dundas St W, or Bloor St W, or in The Junction, Roncesvalles.
Housewares company seeking 3,000 sq. ft. on Dundas St West or near Trinity Bellwoods Park.
A DTC women’s fashion brand seeking 500 sq. ft. on Ossington Ave for a sample sale.
100 sq. ft. in the GTA for a custom art showcase and sale; seeking kiosk or ground floor condo retail space.
350-500 sq. ft. near Union Station for a juice concept.
250 sq. ft. on Bloor St. West near Christie Pits or High Park for an artisanal food brand.
1,000-5,000 sq. ft. of event space in West Toronto neighbourhoods for a cultural event.
IF YOU’RE A MATCH CONTACT US!
Are you Living Up to Consumer Expectations?
American Eagle Outfitters is building on earlier digital efforts for back-to-school with the expansion of its virtual shopping experience on Snapchat and the launch of its ‘Future Together, Jeans Are F
According to new research from Bold Commerce, more than half (58%) of leading retailers admit that they’re not living up to consumer expectations when it comes to bringing together digital and physical experiences.
Highlights from the report include:
- Retailers cannot innovate as fast as they want to: While 90% of retailers want to continuously innovate and rapidly test new customer experiences, 43% say they lack the resources to do so.
- Retailers are doubling down on their efforts to improve omnichannel experiences: The top two areas where retailers see opportunities to improve the online shopping experience are having a unified view of inventory availability (49%) and applying the same business rules such as pricing and promotions across all customer touchpoints (44%).
- Tech investments are mixed: There is a relatively even split among retailers leaning towards investing in existing technologies (40%), or adding additional solutions (31%), versus fully replacing their commerce platform (29%).
Brands Wanted!
Whether it is for a few hours or a few months, pop-up go connects diverse brands and businesses across North America with a range of available spaces for pop-up activations.
Toronto
Mixed space property (residential/commercial) in Liberty Village area is looking to host local businesses for a new pop-up initiative.
2,500 sq. ft. of turnkey space in Toronto’s historic Distillery District. Move-in-ready for events or retail!
Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto’s Yonge-Dundas Square at one of the city’s busiest intersections.
Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen and Bathurst Streets.
GTA space seeking pet product retailers, bookstores, or gift and wrapping services for pop-up activations.
Calgary
Retail center seeking women’s fashion, home goods, and health & wellness brands.
New! Vancouver (Burnaby)
Mixed-use center seeking unique retail concepts, brand showcasing, service launches, and galleries.
IF YOU’RE A MATCH CONTACT US!
projeX by pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or simply build an online presence.
#TrendAlert Jeans are Staging a Comeback
People are (temporarily) putting down athleisure and picking up hard pants again. According to The State of Denim report by Trendalytics, 2 million people are searching the word ‘jeans’ online on a weekly basis — up 33% year-over-year. Comparatively, there are 940,000 weekly searches for work-from-home (WFH) bottoms, defined as leggings, sweatpants, and joggers. Additionally, about 40% of the population is wearing a different size compared to a year ago, according to Maria Rugolo, Director and industry analyst of apparel at The NPD Group.
What’s next? The data shows that people need new apparel, including new denim options.
Pop-Ups in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
- Young entrepreneurs from PEI move from online to pop-up shop
- This luxe pop-up shop looks like an Apple Store but can be carried on a flatbed
- LINE FRIENDS & BT21 Pop-Up Coming to Toronto
- Blackpink and Astro launch new pop-up stores, exclusive K-pop merch up for grabs
- Sisters’ fashion firm YANA Active realises dream ambition with Fenwick pop-up shop
- Rosie Assoulin Partners With Solage Auberge Resorts on Summer Pop-up in Napa
“Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso
