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Celebrating Five Years of Success in Toronto: Normandin Beaudry Marks Milestone Anniversary

COMPANY CONTINUES ITS COMMITMENT TO CANADA-WIDE
SERVICE WITH NEW CONSULTANTS ACROSS FIVE PRACTICES.

 

Montréal, Québec and Toronto, Ontario – December 5, 2023 – Normandin Beaudry, a leader in actuarial and total rewards consulting services, celebrated the fifth anniversary of its presence in Toronto. This notable milestone underscores the company’s ongoing commitment to serving Canadian clients coast-to-coast and those with cross-border requirements through a recent joint venture with MBWL International (MBWL).

 

“The team at Normandin Beaudry is immensely proud to be celebrating this milestone of progress, innovation, and growth. We have always been and remain strongly committed to delivering excellence to our Canadian clients. Our ongoing expansion of Total Rewards practices in Toronto, coupled with our pan-Canadian survey, remun, our global partnership with MBWL, and the addition of prominent clients over the past few years, underscores the trust our team of experts has built by meeting and exceeding client needs,” said Éric Montminy, President at Normandin Beaudry. 

 

Normandin Beaudry’s Toronto office Market Leader and Senior Principal, Emmanuele (Manny) Campione, stated: “We continue to expand and to add new consultants across numerous practices, all who will focus on prioritizing independence and quality while consistently delivering exceptional value to clients.”  Normandin Beaudry’s Toronto team now boasts 20 dedicated consultants in Compensation, Performance, Group Benefits, Savings, and Communications with new practices and specialists slated to be added in 2024.

 

Normandin Beaudry recently announced a new partnership with MBWL to extend its services to Canadian companies with cross-border requirements. Normandin Beaudry joined as an equal and independent partner alongside MBWL’s already strong, multinational presence across the UK, US, Germany, and over 30 other countries worldwide.

 

About Normandin Beaudry

Founded in 1992, Normandin Beaudry is a leader in actuarial and total rewards consulting services. From its offices in Montréal, Toronto, and Québec City, nearly 350 employees serve clients across Canada in eight areas of expertise: Pension and Savings, Pension Plan Administration, Investment Consulting, Group Benefits, Compensation, Health, Performance, and Communication.

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Media contact:

Zenergy Communications

media@zenergycom.com   

 

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CDNGLOBAL® Completes Canada-Wide Operations Goal With the Opening of its Toronto Office

ELLINGTON COMMERCIAL REAL ESTATE ADVISORS AMALGAMATES WITH CDNGLOBAL TO DELIVER FULL-SERVICE EXPERTISE IN THE GTA SUPPORTED BY THE FIRM’S GLOBAL CAPABILITIES

 

Toronto, ON – (November 22, 2023) – CDNGLOBAL, a proudly Canadian, privately held, independent commercial real estate brokerage and advisory firm, is pleased to announce its expansion into the Greater Toronto Area (GTA) commercial real estate market, underscoring its ongoing dedication to providing nationwide coverage. The newly established operations will be overseen by Joe Cianfarani, Rick Comish, and Scott Mulligan, experienced professionals in commercial real estate.

 

“The team at Ellington Commercial Real Estate Advisors, which as of today will operate as CDNGLOBAL Toronto is excited to be a part of this exceptional expansion strategy in the Toronto market. Our experience in office, life sciences, and industrial real estate combined with the vibrant landscape of Toronto’s market and the strengths of CDNGLOBAL’s coast-to-coast infrastructure will enable us to offer a more dynamic and holistic range of services to our client base,” said Scott Mulligan, Managing Partner / Broker of Record at CDNGLOBAL Toronto.

 

“The CDNGLOBAL leadership team wanted to ensure that we found the ideal partners for the Toronto marketplace who were aligned with our values and mission. We’re not just combining companies; we’re merging our visions and strengths to shape the future of our industry. We’re excited to announce our immediate plans to recruit skilled front-line professionals specializing in the industrial and investment sectors in Toronto. These talented individuals can anticipate competitive compensation and the backing of an exceptional team as we ramp up our operations in the GTA,” added Agron Miloti, CEO and co-Founder of CDNGLOBAL.

 

About CDNGLOBAL®

Proudly Canadian. Privately owned. Client focused.

 

A progressive team of leading real estate advisors focused on building strong relationships and powering prosperity through innovative commercial real estate solutions based on localized market intelligence, trust, and human connectivity. Designed to serve you better, CDNGLOBAL solutions are tailor-made to suit our clients’ short-term goals and long-term success. CDNGLOBAL provides a wide range of commercial real estate services including industrial, office, and retail leasing, capital markets, investment sales, and commercial real estate advisory services. With expert localized teams in every major Canadian market as well as strategic global partnerships, our clients gain access to any service they seek, in the markets they need, through a single point of contact – your strategic ally in business. Our team’s singular goal is to use our shared resources, expertise, and market intelligence, along with a collaborative and entrepreneurial approach, to deliver the single best strategic solution for each and every client. Based in Vancouver, British Columbia, CDNGLOBAL has offices across Canada. For more information, please go to www.cdnglobal.com.

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Media contact:

Zenergy Communications

1.866.440.4034 | media@zenergycom.com

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Renowned Stylist, Benjamin Raine Honours John Steinberg’s Legacy at Western Harbour Castle Award Show

Toronto, Ontario – November 16, 2023 – Esteemed stylist and owner of John Steinberg and Associates hair salon, Benjamin Raine proudly presented the John Steinberg Community Service award on Sunday, November 12 at the Western Harbour Castle.

In 2003, Ben was introduced to John Steinberg, legendary hair stylist, mentor and renowned figure in his community. The two became close friends working together for nine years, before parting ways to pursue different career paths.

 

Over a decade later on August 31, 2011, John passed away, leaving behind the vibrant community he had built over his 52-year long career. Per John’s instructions, Ben was presented with his scissors to carry on his legacy. Following the pandemic, Ben returned to John Steinberg and Associates to help rebuild the salon and fulfil John’s wishes.

“Over the course of a decade, my journey has led me to unexpected places, on a path that was anything but linear but I’ve finally returned John’s scissors to their rightful place and know without a doubt that I’m where I’m supposed to be,” Ben explained after the event. “Presenting the award that honours my friend was the greatest privilege I’ve ever had.”

This event also marked the one-year anniversary of Ben’s decision to return to the salon, a pivotal moment in his career.

The John Steinberg Community Service award is presented each year to a hair professional or a salon that has demonstrated outstanding commitment to bettering their community through fundraising or events. This year’s recipient was the Aveda Institute of Winnipeg whose team donated 125 haircuts to underprivileged women in need, boosting their self-esteem, promoting personal care and enhancing their professional opportunities. This act of kindness fostered a sense of community connection, empowering marginalized women and raising awareness about the challenges they face.

The award, which carries the namesake of Ben’s salon commemorates the life, achievements and impact of John Steinberg on his community and celebrates Canadian salons that are actively working to better their own communities.

About John Steinberg and Associates:

Established in 1991 by the inimitable John Steinberg, the salon and the friendly culture it promotes, helped carve the path for what has become a truly iconic Toronto namesake. Today, Ben and his team continue John’s tradition with a mission to treat every patron like a friend and strive to offer a welcoming experience in a warm and comfortable space.

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Media contact:

Zenergy Communications

1.866.440.4034 | media@zenergycom.com

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FG276: MARCOM health and wellness checkup

#ProInsights: How’s the Health of Your MARCOM Plan?

In uncertain economic times, continuously evaluating your MARCOM plan is critical to optimizing its effectiveness and ensuring you’re in a position to take advantage of new opportunities.
Here are a few tips to ensure that you’re on track for 2024:
  • Assess your key performance indicators (KPIs) to ensure that they are aligned with evolving business objectives.
  • Calculate the return on investment (ROI) of MARCOM initiatives by comparing the costs of activities vs. revenues generated.
  • Embrace innovative tools and strategies to ensure that approaches remain relevant and adaptable.
  • Regularly review and adapt strategies in response to competitive dynamics and industry trends.
A MARCOM plan needs to be agile, responsive, and aligned with evolving market demands.

Think you Don’t Need an App for Your Business?

85% of shoppers prefer apps over mobile apps over mobile website for online shopping.
Knowing where to begin with development and rollout can be overwhelming but we’re here to help you every step of the way.
For over 15 years, Zenergy Digital has been at the forefront of designing and building award-winning digital experiences that drive results and strengthen brand engagement.
Ready to take your business to the next level? Visit zenergydigital.com

#Poll: What is your position in your company?

Take the poll 

 

#Zenergy20: Here is some of the work that we’re proud of!

As a dynamic full-service MARCOM agency, we are always looking ahead at what’s next for the industry and for our clients. This year we’ve also been doing a lot of reflecting about the last 20 years and looking back at all that we’ve learned and accomplished. Here are just a few highlights and projects that we’ve been lucky enough to create alongside our wonderful clients over the years.

Watch the video 

What’s Your Perspective on MARCOM 2024?

Showcase your ideas and discuss what’s on your mind by being a guest columnist in our weekly newsletter! With a reach of more than 20,000 weekly readers and an average open rate of nearly 25%, you’ll get the attention of industry leaders directly.
Contact us

#TopTips: Video Content for Your Business

Incorporating videos into your business’s content can increase brand awareness and engagement and boost your site’s SEO performance. Here are seven types of impactful video ideas:
  1. How-to videos
  2. Product demonstrations
  3. Behind-the-scenes footage
  4. Customer testimonials
  5. Infographics and data visualizations
  6. Short-form video content
  7. Live videos and webinars
Watch the latest video that we produced for Hettich Canada entitled, Design Chronicles.
#ServiceFeature: Capital Market Communications
From developing full-scale investor relations (IR) programs to project-based strategic consulting on Environmental, Social and Governance (ESG), sustainability, and issue communications, Zenergy’s team of seasoned IR specialists work as an extension of the client’s team to maintain and grow stakeholder relationships that drive value. Whether an organization is planning an upcoming IPO, needs to re-evaluate its capital market communications plan, or is simply seeking help with day-to-day financial communications, Zenergy’s multilingual investor relations team can support their needs across North America.
Contact us if you need help with your financial communications!

What We’re Reading

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#FGStory: Superplants to Remove 30x More Indoor Pollutants Than Normal Houseplants

Paris-based biotech startup Neoplants, has developed genetically-enhanced houseplants that remove 30 times more indoor air pollutants than normal plants. The Neo P1 is a genetically engineered type of pothos, a plant which is already known to be good at removing volatile organic compounds (VOCs) from the air. It has been specifically designed to capture large amounts of four of the most toxic VOCs, namely formaldehyde, benzene, toluene and xylene.
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Back to his roots: The story of a man who couldn’t ignore the signs

Toronto, Ontario – November 8, 2023 – Esteemed stylist and owner of John Steinberg and Associates hair salon, Benjamin Raine was confronted with circumstances so perfectly aligned, he couldn’t help but take them as a sign. For Mr. Raine, a Toronto film creative, this proved to be truer than he ever could’ve imagined.


In 2003, Ben was introduced to John Steinberg, legendary hair stylist, mentor and renowned figure in his community. John saw potential in Ben and took him under his wing as an apprentice. The two became dear friends working closely together for nine years, before Ben eventually left the salon to return to pursue hair in different mediums.

 

Over a decade later on August 31, 2011, Ben received the call that he’d been dreading for months. John Steinberg had passed away. That very night, per John’s instructions, Ben was presented with his scissors by his sister and daughter, to carry on his legacy. 


“A seemingly simple gesture to some,” Ben recalls, “but to me it was a symbol of his friendship and belief in me. It was the sign I’d been looking for.”


Following the pandemic, Ben returned to John Steinberg and Associates to help rebuild and carry on John’s legacy.


“So much shouldn’t have worked out that did,” reflects Ben on the journey that led him full circle. “It just seems like John had a hand in all this, and that everything has worked out for reasons bigger than me.”


Today, Ben’s salon is more than a place for hair transformations; it’s a hub for cultivating meaningful relationships, where clients can come to work remotely, connect with one another and feel like part of a community. A place that honours his friend, John.


About John Steinberg and Associates:

Established in 1991 by the inimitable John Steinberg, the salon and the friendly culture it promotes, helped carve the path for what has become a truly iconic Toronto namesake. Today, Ben and his team continue John’s tradition with a mission to treat every patron like a friend and strive to offer a welcoming experience in a warm and comfortable space.

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Media contact:

Zenergy Communications

1.866.440.4034 | media@zenergycom.com

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Normandin Beaudry Expands Consulting Reach With New Global Joint Venture, Joining MBWL International as an Equal Partner.

PARTNERSHIP PROVIDES CANADIAN COMPANIES INTERNATIONAL EXPERTISE FOR ACTUARIAL AND TOTAL REWARDS NEEDS

 

Montréal, Québec – October 25, 2023 – Normandin Beaudry, a leader in actuarial and total rewards consulting services, today announced that it has joined MBWL International (MBWL), an international joint venture between Barnett Waddingham, Milliman, and Lurse, as the fourth equal Joint Venture (JV) partner. This new partnership will enable Normandin Beaudry to extend services to Canadian companies with cross-border requirements.

 

“The Normandin Beaudry team is delighted to formalize our collaboration with MBWL. We are pleased to offer Canadian organizations international support with deeply rooted global partners. We have always been committed to delivering excellence to our clients, and we are now in a position to do so beyond our borders,” said Éric Montminy, President at Normandin Beaudry. 

 

“Having worked closely with the exceptional team at Normandin Beaudry for several years now, it’s incredibly exciting to now formalize our partnership and add them as an equal partner in MBWL. Their values fully align with ours – independence, thought leadership, and absolute client focus. We can only look forward to collaborating with Normandin Beaudry’s team of experts even more closely to continue our commitment to growth and excellent service for our clients globally,” said John-Paul Augeri, Managing Director and Global EB Consulting Leader at Milliman.

 

“Normandin Beaudry has been a strategic partner of MBWL’s for many years and this new JV strengthens this relationship. MBWL shares our dedication to excellence and aligns with Normandin Beaudry’s cultural goals of prioritizing independence and quality while consistently delivering exceptional value to our clients,” added Daniel Drolet, Senior Partner, Group Benefits at Normandin Beaudry.

 

Normandin Beaudry joins as an equal and independent partner alongside MBWL’s already strong, multinational presence across the UK, US, Germany, and over 30 other countries worldwide.

 

About MBWL International

MBWL International are independent global experts who provide innovative, strategic retirement and benefits consulting for multinationals of all sizes, everywhere they do business. The joint venture between Milliman, Barnett Waddingham, Lurse and now Normandin Beaudry brings together the experience and resources of these four market-leading businesses, comprising over 8,000 employees across more than 30 countries. With expertise in strategy, governance, actuarial and benefits consulting, M&A, administration, and employee engagement, MBWL provides seamless, consistent advice across organizations with a single point of accountability. No red tape, just results.

 

About Normandin Beaudry

Founded in 1992, Normandin Beaudry is a leader in actuarial and total rewards consulting services. From its offices in Montréal, Toronto, and Québec City, 350 employees serve clients across Canada in eight areas of expertise: Group Benefits, Pension and Savings, Pension Plan Administration, Investment Consulting, Compensation, Health, Performance, and Communication. 

 

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Media contact:

Zenergy Communications

media@zenergycom.com   

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Zenergy Communications Announces Appointment of Francois Kalos as Senior Consultant, Investor Relations

INDUSTRY VETERAN TO ACCELERATE AGENCY GROWTH IN FINANCIAL COMMUNICATIONS SERVICES

 

TORONTO, ON and MONTRÉAL, QC – October 24, 2023 – Zenergy Communications, an integrated multilingual marketing-communications agency, announced today that Francois Kalos has joined the company’s roster of experts as Senior Consultant, Investor Relations. With over 25 years of experience, Mr. Kalos will be a strategic and integral part of the agency’s capital market communications team.

 

“We’ve known Francois many years and worked with him on several projects. We are thrilled to have him join Zenergy as our lead IR consultant. He possesses a very strong knowledge of financial communications, extensive regulatory, corporate, and agency experience as well as an in-depth expertise in numerous industries, including mining, tech, and consumer products. These capabilities all serve to strengthen and further broaden our service offering ,” said Linda Farha, President and Founder of Zenergy Communications.

 

“By joining forces with Zenergy’s first-class team of experts, I’ll be in a position to extend the scope and quality of services provided to public companies to include design, social media, public relations, and crisis management. I have always focused on value creation, and Zenergy’s approach in working as an extension of organizations to maintain and grow stakeholder relationships to drive value is very much aligned with my goals,” added Francois Kalos.

 

CAPITAL MARKET COMMUNICATIONS

From developing full-scale investor relations (IR) programs to project-based strategic consulting on Environmental, Social and Governance (ESG), sustainability, and issue communications, Zenergy’s

team of seasoned IR specialists work as an extension of the client’s team to maintain and grow stakeholder relationships that drive value. Whether an organization is planning an upcoming IPO, needs to reevaluate its capital market communications plan, or is simply seeking help with day-to-day financial communications, Zenergy’s multilingual investor relations team can support their needs across North America. Download Zenergy’s IR Factsheet here for more information.

 

ABOUT ZENERGY COMMUNICATIONS

Founded in 2003 by multi-disciplined entrepreneur Linda Farha, Zenergy Communications is an award-winning integrated marketing-communications firm that excels at producing content, creative campaigns, and strategies for brands looking to grow their business. Zenergy services both national and international clients across a diverse range of industries including Manufacturing, Retail, Healthcare Services, Technology, Entertainment, and Food & Beverage, from their offices in Toronto, Montreal, Vancouver, and New York. From traditional marketing and PR to transformative digital campaigns and financial communications, Zenergy has been delivering bilingual end-to-end MARCOM solutions that drive impactful results for over 20 years. Learn more at www.zenergycom.com

 

 

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Media contact:

Zenergy Communications

media@zenergycom.com

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Garnica Announces the Appointment of David Smith as President, North American Division

Logroño, Spain, Wilmington, DE, United States and Toronto, ON, Canada – October 11, 2023 – Garnica, a leading global supplier of sustainable plywood solutions is pleased to announce the appointment of David Smith as President of its North American Division, effective September 1, 2023. David previously held senior positions at EGGER Group and Arclin USA before founding The David Smith Group, a sustainable building materials consulting firm, with a mission to revolutionize the construction technology landscape. Across a wide range of industries and leadership positions, he brings over 28 years of experience to the role.

“We are confident that David’s expertise in forging strong client relationships and driving innovation will undoubtedly propel the company to new heights,” stated Christian Michel, Garnica’s CEO. “Our commitment to the North American market and offering tailored solutions that not only meet but exceed customer expectations remains an integral part of our strategy in this next phase.” In an ever-evolving business climate, Garnica’s focus continues to be on agility and strategically adapting to North American market demand to ensure its customers receive the highest degree of personalized service.

“I am proud to be transitioning into this new role at Garnica during a time of remarkable expansion and progress,” said David Smith. “In addition to communicating the company’s focus on customer and market engagement which underscore their commitment to the North American market, I am eager to support their initiatives in sustainable industry practices.”

Garnica has been committed to developing sustainable and cutting-edge solutions in the manufacturing industry for over 80 years. The company is confident that under David’s leadership, it will remain at the forefront of industry trends and continue to seize emerging opportunities in North America.

David’s expertise lies in growth and innovation as well as leveraging technology to drive operational efficiencies and product development initiatives.

About Garnica

Garnica is a leading global manufacturer of premium, sustainable plywood. Its unwavering commitment to responsible forestry and the promotion of a circular economy has been integral to its identity since 1941. The company offers lightweight, durable plywood for a range of applications including furniture, housing, transportation, and interior design. With 1,200 employees across its seven European production centers, Garnica’s dedication to responsible forest management, quality products, and unwavering reliability makes it a trusted partner for businesses worldwide.

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FG276: Grateful times

#ProInsights: Gratitude and Marketing

Gratitude and marketing may seem like an unlikely pair, but they can form a powerful alliance when employed thoughtfully. At its core, gratitude is an expression of appreciation, and in the realm of marketing, it can be a potent tool to build brand loyalty and customer engagement.
Gratitude can be integrated into marketing campaigns to showcase the genuine appreciation a company has for its clientele. For example, they can run ‘customer appreciation’ campaigns, highlighting stories of satisfied customers and showcasing their contributions to the company’s success. Such campaigns not only make customers feel valued but also humanize the brand, making it more relatable.
In the age of social media, expressing gratitude can extend to engaging with customers online, responding to their comments and feedback, and even recognizing user-generated content. This interactive approach helps build a community of loyal customers who feel heard and appreciated.
Gratitude in marketing is more than just a polite gesture, it’s a strategic approach to foster lasting relationships, encourage customer loyalty, and ultimately drive growth.

LinkedIn Aims to ‘Accelerate’ B2B Ad Campaigns

LinkedIn’s new AI assistant residing in its self-serve ad platform generates campaigns based on a brand’s online content and includes recommended goals, budgets, and target audiences in as little as five minutes. The Accelerate tool can explain why it took a particular approach is set to roll out in 2024.

#Poll: What defines your target audience category?

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#Zenergy20: Here is some of the work that we’re proud of!

Watch the video 

Share Your Perspective in #FG276

Showcase your ideas and discuss what’s on your mind by being a guest columnist in our weekly newsletter! With a reach of 20,000 weekly readers and an average open rate of 20%, you’ll get the attention of industry leaders directly.
Contact us

Appreciating the Pivotal Role of Designers

Whether it’s crafting a heartfelt thank you card, designing a logo for a non-profit that promotes gratitude, or creating visuals for a company’s social media campaign centered around thankfulness, graphic designers have the ability to visually express gratitude in compelling ways. They use colors, typography, and imagery that evoke emotions and conveys messages of appreciation. These designs also help businesses express their thankfulness effectively, making graphic creative an essential tool in the expression of gratitude in today’s visually-driven world.
Looking to develop a new design concept? Contact us.

#DYK

68% of B2B professionals are using AI this year to increase operational efficiency. ChatGPT, online activity analysis software, and AI virtual assistants are the most popular tools, according to B2B Reviews.

#ClientFeature: NEXT Plumbing and Hydronics

Today we’re shining a spotlight on our awesome client, Next Plumbing and Hydronics Supply, a Canadian wholesaler of high-end bathroom fixtures and hydronics. NEXT has been rapidly expanding over the past few years and we are so proud to support them in their continued growth. Like us, they value hard work and dedication to exceptional customer service. It is truly a pleasure to work with their team and support their digital communications and PR initiatives.

What We’re Reading

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#FGStory: Manta Ray Robots Help Reduce CO2

Seaweed absorbs way more CO2 than rainforests, but unfortunately billions of tons of it routinely wash up on the beaches of Mexico every year as a result of changes in the Gulf of Mexico.
Rather than letting this happen Seaweed Generation has designed the AlgaRay, described as a ‘Roomba meets Pacman’ which collects the sargassum seaweed and deposits it at depths where the sun can’t reach, and where pressures crush its buoyancy. Unable to photosynthesize energy, the seaweed dies and leaves the carbon trapped on the seafloor.
The final robot will be about 32 feet long, function autonomously, and be solar powered. The short-term plan is to deploy ten AlgaRays to the Gulf to get to work immediately.
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FG276: Welcome to the Future

#ProInsights: An Entertainment Revolution: The Rise of Connected TV

While traditional TV has held the reins of advertising dollars for decades, the shift towards Connected TV (CTV) is quickly gaining market share. CTV refers to devices that are connected to the internet and allow users to stream shows, movies and music. Over the past few years, subscription-based streaming services like Netflix and Crave have started to reshape the entertainment landscape, promising a future where CTV surpasses the conventional TV model. As viewer habits shift, so too must the ways in which advertisers reach their target audience.
CTV is still establishing its reach and lacks those monumental live events like the Super Bowl or Academy Awards. However, streaming giants are already finding ways to adapt. Enter Amazon Prime and its strategic acquisition of NFL Thursday Night Football two years ago. This trend is set to persist, as more streaming services vie for the spotlight with high-profile programming.
For advertisers, the name of the game is adaptability. They need to be vigilant and constantly monitoring the changing technology and viewing habits of their prospects. As the pendulum of influence swings towards CTV, staying ahead of the curve means aligning with the dynamic shifts in tech and viewer preferences.
The journey of CTV’s potential is just beginning, and the destination promises a content revolution begging the question to advertisers: will you be ready to ride the wave?

Digital Marketing Trends in 2024: Unveiling the Future

The digital marketing landscape is ever evolving and as we look ahead to 2024, several trends are set to reshape the industry and revolutionize how businesses engage with their audience and drive meaningful results. Here are some of the key digital marketing trends that will define 2024:
Conversational Marketing with Chatbots
Advanced Artificial Intelligence (AI)-powered chatbots are poised to become even more sophisticated, boasting capabilities such as natural language processing, sentiment analysis, and seamless integration across multiple platforms.
Personalized Content Experiences
Brands will need to embrace hyper-personalization by leveraging advanced analytics and machine learning to provide individualized content recommendations, product suggestions, and offers.
Social Media Stories Dominance
Social media stories, popularized by platforms like Instagram, will maintain their dominance. These ephemeral, immersive content formats offer businesses a unique opportunity to showcase their products, services, and behind-the-scenes experiences creatively and engagingly. Brands that harness the power of social media stories will captivate fleeting audience attention and establish authentic connections.
Influencer Marketing Evolution
Brands that cultivate enduring relationships with influencers who align with their values and genuinely connect with their audience will enjoy increased credibility and engagement.
Augmented Reality (AR) Experiences
AR will continue to revolutionize brand-customer interactions. From virtual try-on experiences in the fashion industry to AR-powered home design tools, brands embracing AR will stand out and create memorable experiences.

#Poll: Which digital trend will you leverage the most in 2024?

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#Zenergy20: Here is some of the work that we’re proud of!

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Breaking Barriers: Women Leading the Way in Business

In the ever-evolving landscape of entrepreneurship, women have emerged as powerful leaders and trailblazers, shattering glass ceilings and making their mark across industries.
Over the past years, there has been a significant surge in the number of women-owned businesses worldwide. According to the National Association of Women Business Owners, there are more than 12.3 million women-owned businesses in the United States alone. These businesses generate over US $1.8 trillion in revenue and employ nearly 10 million people. This impressive growth showcases the entrepreneurial spirit of women.
The rise of women-owned companies is a testament to the strength, resilience, and creativity of women in the world of entrepreneurship. They are not just breaking barriers; they are shaping the future of business.

#ClientFeature: Wood Design Show

The Wood Design Show (WDS), produced by DSR, was created to meet the needs of companies targeting designers and architects by creating a trade show focused entirely on relevant materials. Considered a not to be missed event for industry insiders including architects, designers, kitchen designers, cabinetmakers, woodworkers, manufacturers, contractors, and other related professionals, the WDS is the perfect place for companies to launch new product, present their latest innovations, and connect with clients, prospects, and industry professionals.
Registration is now open for this year’s event, taking place on October 11 and 12 in Quebec City.

What We’re Reading

Please share what you’re reading by tweeting #FGFreads or DM us.

#FGStory: Sorty McSortface and Sir Sorts-a-Lot May be the Future of Recycling

At the Boulder County Recycling Center in Colorado two standout machines, named Sorty McSortface and Sir Sorts-a-Lot, are entrusted with a task that has traditionally posed challenges for recycling facilities. They are intelligent sorting machines, designed by Amp Robotics, that work diligently by swiftly plucking contaminants from conveyor belts laden with waste or meticulously organizing various plastics into designated bins.
Sorty McSortface and Sir Sorts-a-Lot’s capabilities extend beyond simple recognition but rather they can identify billions of diverse shapes, sizes, granular details, colors, logos, and even SKU numbers among the labyrinthine complexities of the refuse that would otherwise remain frustratingly intertwined and unmanageable.
Learn more by watching this video.